Insights is a Welov feature that analyses your social media content using artificial intelligence and helps you take action based on your data.
Unlike the content report, which organises and displays metrics, Insights turns your data into clear explanations of what’s working, why it works, and how to improve your strategy.
Instead of manually reviewing metrics, you can go straight to making decisions with context and clarity.
ℹ️ What is Insights?
Insights analyzes your content and gives you clear explanations, recommendations, and ideas based on your data.
🎯 What is Insights for?
Insights helps you understand what’s working in your content and improve your strategy without having to analyze data manually.
With Insights, you can:
Identify which posts perform best
Understand why they perform well
Identify content opportunities
Analyze your audience and positioning
Generate data-driven content ideas
🔍 What can you analyze with Insights?
Insights helps you answer key questions about your content based on real data:
What content performs best, and what do top-performing posts have in common?
What content strategy are you currently following (themes, tone, formats, CTAs)?
What can you learn from your top-performing content?
Which themes perform best, and which have growth potential?
What content opportunities are you missing?
What does your audience care about, and what are their needs?
How is your brand positioned, and what tone of voice does it use?
What is your competition doing, and what can you learn from it?
What are the key similarities and differences across brands?
What trends are emerging in your content or your industry?
What should you publish next based on what already works?
Each analysis includes clear conclusions, concrete examples, and actionable recommendations.
📌 When should you use Insights?
Use Insights when you need to:
Quickly understand what’s working
Validate decisions without manual analysis
Generate new content ideas
Identify opportunities for improvement
⚙️ How does Insights work?
Go to Content
Select or create a content view and define the time range
Click on Insights ✨
Choose a template or create your own prompt
Generate the insight
Insights automatically analyzes the posts from the profiles included in the grid using data such as:
Interactions and engagement
Content format and type
Copy, tone, and message structure
Use of emojis and key elements
Based on this data, it identifies what top-performing content has in common and provides clear recommendations to help you improve your strategy.
🧠 Templates: get started in one click
Insights includes ready-to-use prompts designed for real use cases.
For example:
Content analysis → overview and recommendations
Top content → key learnings from best-performing posts
Content gaps → untapped opportunities
Buyer persona → audience needs
Brand positioning → how your brand is perceived
You can also create custom prompts by adding brand context and specific goals.
📤 Share and automate Insights
You can easily integrate Insights into your workflow:
Share results with your team or clients
Receive insights by email on a weekly or monthly basis
Share a public view to provide context behind the analysis
This allows you to scale your analysis without having to generate it manually each time.
❓ FAQs
How are tokens used in Insights?
How are tokens used in Insights?
Each time you generate an insight, tokens are consumed. The amount depends on the volume of data analyzed (number of posts) and the type of prompt used.
Where can I check my token usage?
Where can I check my token usage?
You can check your token usage in your account, where you’ll see your monthly consumption.
What happens if I generate multiple insights from the same view?
What happens if I generate multiple insights from the same view?
Each insight is generated independently, so tokens are consumed every time, even if you use the same content view.
Are insights saved?
Are insights saved?
Yes, all insights are stored in the history of each content view, so you can revisit them whenever needed.
Can I delete an insight?
Can I delete an insight?
Yes, you can delete insights from the history at any time to keep things organized.
Do insights update automatically if the data changes?
Do insights update automatically if the data changes?
No, insights reflect the data at the time they are generated. If your data changes, you’ll need to generate a new insight.
However, you can automate email delivery to receive updated insights regularly without generating them manually.
What’s the difference between Insights and the content report?
What’s the difference between Insights and the content report?
The content report shows performance data and metrics. Insights analyzes that data to explain what’s working and how to improve.