ℹ️ What is a Content Report?
The Content Report analyzes your content and automatically generates a structured report with metrics, insights, and recommendations.
Based on a content view, it transforms your data into a clear and actionable document designed to help you understand what’s working, and communicate it easily to your team or clients.
You can use it to quickly review performance or to create more strategic reports by adjusting the analysis to your specific goal. For example:
Prepare a report for a client or team
Analyze performance over a specific time period
Compare results across channels or brands
Extract conclusions and next steps without working manually with data
📊 How is a Content Report built?
A Content Report is built in layers, combining automatic analysis with customization options.
🔹 1. Automatic base
By default, the report includes a complete structure with:
Executive summary
Key metrics
Performance by channel and format
Best time to post
Brand analysis
Content topics
Top-performing posts
✨ Example of an automatic Content Report.
🎨 2. Style
You can define how the report looks by adding your brand or client’s logo. This does not affect the analysis — only the visual presentation.
✏️ 3. Instructions
Here’s where you define what you want to analyze and how the report should be structured. You can:
Change the focus of the analysis (performance, strategy, content, etc.)
Add new sections
Prioritize certain blocks
Remove parts of the automatic report
Adapt the content for a specific client or use case
The report keeps the default structure by default. If you want to remove any section, you need to specify it explicitly in your instructions. Example: “Generate a report focused on performance by channel. Remove brand and content topic sections.”
Not sure where to start? Use one of the predefined templates:
One profile → Executive summary for one profile
My brand → Overview of all your brand’s profiles
Benchmark → Compare your brand with competitors
Topics → Comparative analysis of automatically detected content topics (example)
After selecting a template, you can continue editing the instructions.
💡 Use case examples
You can generate reports such as:
Performance report by channel
Content strategy analysis
Competitive benchmark
Client-ready report with conclusions and next steps
Roadmap for the next quarter
Tone of voice and positioning analysis
Comparison of top-performing content themes
Here are some examples of customized Content Reports:
Deep qualitative analysis (brand voice, storytelling frameworks, and targeted buyer personas
⚙️ How to generate a Content Report
Go to Content
Select or create a content view and adjust profiles and time range
Click on Content Report
(Optional) Add a logo
(Optional) Add instructions or select a template
Generate the report
Share it via URL or download it as a PDF
❓ Frequently asked questions
What’s the difference between Content Reports and Insights?
What’s the difference between Content Reports and Insights?
The Content Report automatically generates a structured document with metrics, interpretation, and recommendations. Insights, on the other hand, allows you to ask specific questions and get more focused qualitative answers.
They are complementary tools: the report is ideal for an overall view, while Insights helps you dive deeper into specific aspects.
Does the content report consume tokens?
Does the content report consume tokens?
Yes, each time you generate a content report, tokens are consumed. Usage depends on the volume of data analyzed, mainly the number of posts and profiles included in the view.
You can check your usage in Settings → Consumption, where you’ll see your monthly consumption.
What happens if I generate multiple content reports from the same view?
What happens if I generate multiple content reports from the same view?
Each report is generated independently and consumes tokens every time. You can create different reports from the same view using different instructions.
Can I automate content reports?
Can I automate content reports?
Not at the moment. Reports are generated manually each time. Once created, you can share them via URL or download them as a PDF.
Do content report data update automatically?
Do content report data update automatically?
No. Each report reflects the data at the time it was generated. If your data changes, you’ll need to generate a new report to get an updated analysis.