Tracking Hashtags on Instagram allows you to monitor public conversations around specific hashtags, providing an up-to-date view of user opinions, needs, and sentiments beyond the brands connected to Welov.
With this feature, you can:
Collect feedback on your products or services.
Understand how topics relevant to your industry are discussed.
Improve and protect your brand's online reputation.
Identify key influencers in your sector.
This tool offers a macro view of Instagram conversations, enabling you to analyse trends and opinions affecting your brand and industry.
⚙️ Specifications to consider
Before you begin, take into account:
Required profile: You must have at least one connected Instagram Business profile.
Search type: Instagram searches are conducted solely through hashtags (ensure to include the # symbol).
Search limitations:
Only one hashtag can be analysed per search.
Instagram's API allows access only to posts from the last 24 hours since the search creation.
User information who post or interact with the hashtag is not available.
Only data from feed posts (photos, reels and carousels) is collected; stories are not included.
✅ How to create a search step by step
Within a project, click the «+» button in the top right corner and select «Hashtag».
In the editor, assign a name to the search and select Instagram as the data source.
In «Search terms», enter the hashtag you wish to analyse (remember to include the # symbol).
Define the time range and the number of mentions to analyse.
Click on «Create search».
📊 Available metrics
These metrics are based on your selected search criteria:
Post metrics
Total posts
Total interactions (likes + comments)
Interactions per post
Total likes
Likes per post
Total comments
Comments per post
Hashtag-based metrics
Posts per hashtag
Interactions per hashtag
Likes per hashtag
Comments per hashtag
Keyword-based metrics
Posts per relevant keyword
Interactions per keyword
Likes per keyword
Comments per keyword
💡 Keyword metrics reflect the top 100 posts by interactions. This can be extended on request.
🧠 Final step: analyse, share, and optimise
Create a new dashboard using the "Listening 🎧 - Instagram" template to view your listening data. From there, you can:
Assess the performance of content related to the hashtag.
Identify opportunities to improve your strategy.
Turn the dashboard into a report and share it easily with your team by following these steps.
💡 Useful tips
Use specific and relevant hashtags to obtain more accurate results.
Conduct periodic searches to monitor changes in conversations and trends.