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Available metrics by social network for your profiles

Discover all the metrics you can analyse in Welov, categorised by social network and type.

Maite avatar
Written by Maite
Updated over a week ago

Welov allows you to connect your own profiles to analyse their performance through key metrics. These are divided into two main groups: basic account metrics and content metrics. Below is the breakdown by social network.

If you're interested in the available metrics for competitor profiles, please refer to this article.

📘 Facebook

Basic metrics (Account-level)

  • Followers

  • Likes

  • New posts (excluding reels, not available via API)

  • Posts by type

  • Reach

  • Impressions

  • Interactions

  • Reactions

  • Reactions by type

  • Page views

  • Video views (3s, 10s, 30s and averages)

  • People talking about this

  • Community activity rate

Content metrics (Posts)

All post metrics are broken down into organic, promoted (from promoted posts), and total (organic+promoted), except for interactions and their breakdown, due to limitations of Meta's API. You'll have access to evolutionary and ranking metrics, as well as averages.

  • Reach

  • Impressions

  • Views

  • Interactions (reactions, comments and shares)

  • Interactions by day of week

  • Interactions by hour

  • Interactions + views

  • Interactions + clicks + views

  • Reactions (and breakdown)

  • Comments

  • Shares

  • Link clicks

  • Consumption

  • ER by fans

  • ER by impressions


📸 Instagram

Basic metrics (Account-level)

  • Account reach and impressions

  • Clicks on bio, website, directions, call, send email (total and separately)

  • Followers and their evolution

  • Followers by countries, cities and gender

  • Profile visits

  • Total posts

  • New posts

  • Posts by type (post format)

Content metrics (Posts)

All post metrics are broken down into organic, promoted (from promoted posts), and total (organic+promoted) if you have Meta Ads installed in the project; otherwise, you'll only see organic data. You'll have access to evolutionary and ranking metrics, as well as averages of organic metrics.

  • Reach

  • Impressions

  • Views

  • Basic interactions (likes and comments)

  • Basic interactions by day of week (only organic data available)

  • Basic interactions by hour (only organic data available)

  • Total interactions (likes, comments, shares, saves – organic)

  • Basic interactions + views

  • Total interactions + views

  • Likes

  • Comments

  • Shares

  • Saves (only organic data available)

  • Followers gained (only organic data available)

  • Profile visits (only organic data available)

We suggest using organic metrics and basic posts interactions (likes and comments) to compare yourself with competitors.

Reels

Data on reach, interactions, and views can be broken down into organic, promoted (from promoted posts), and total (organic+promoted) if you have Meta Ads installed in the project; otherwise, you'll only see organic data.

  • New reels

  • Reach

  • Views

  • Basic interactions (likes and comments)

  • Total interactions (likes, comments, shares, saves – organic)

  • Basic interactions + views

  • Total interactions + views

  • Likes

  • Comments

  • Shares

  • Saves (only organic data available)

Instagram's API does not provide impression data for Reels, only views.

Stories

Data available via the Stories API is only organic. You'll have access to evolutionary and ranking metrics, as well as averages.

  • New stories

  • Reach

  • Impressions

  • Interactions (replies, shares, back taps)

  • Replies

  • Shares

  • Back taps

  • Forward taps

  • Drop-offs

  • Followers gained

  • Profile visits

  • ER by followers

  • Average ER by followers

  • ER by reach

  • ER by impressions


🎥 TikTok

Basic metrics (Account-level)

  • Likes

  • Followers

  • Following

  • New videos

Content metrics (Posts)

TikTok's API only offers total data (organic + promoted). You'll have access to evolutionary and ranking metrics.

  • Views

  • Likes

  • Comments

  • Shares

  • Interactions

  • Interactions by day of week

  • Interactions by hour

  • ER by followers


🐦 X (formerly Twitter)

Basic metrics (Account-level)

  • Followers, follower growth, following

  • Tweets published (excludes quotes)

  • Posts by type

Content metrics (Posts)

All metrics are broken down into organic, promoted, and total (organic + promoted). Twitter Ads data is not available. You'll have access to evolutionary and ranking metrics, as well as averages of total metrics.

  • Impressions

  • Basic interactions (likes and retweets)

  • Total interactions (likes, retweets, quotes, replies)

  • Likes

  • Retweets

  • Quotes (only total data)

  • Replies

  • Views (only total data)

  • Profile clicks

  • URL clicks

  • Interactions by day of week

  • Interactions by hour


📺 YouTube

Basic metrics (Account-level)

  • Subscribers, gained and lost

  • Channel visits

  • Total videos

  • New videos

  • Channel views

  • Average watch percentage

  • Average watch duration

  • Minutes watched

  • Average watch duration

  • Likes, dislikes, comments, and shares of the channel

  • Subscribers gained/lost by country

  • Views by country

  • Likes/dislikes

  • Comments by country

  • Shares

  • Minutes watched by country

Content metrics (Videos)

All metrics for YouTube's owned profiles offer total data (organic + promoted). You'll have access to evolutionary and ranking metrics, as well as averages of views and engagement metrics.

  • Views

  • Interactions

  • Interactions by day of week

  • Interactions by hour

  • Likes

  • Dislikes

  • Comments

  • Shares

  • ER by subscribers

  • Minutes watched


💼 LinkedIn

Basic metrics (Account-level)

  • New updates

  • Clicks

  • Reactions

  • Comments

  • Shares

  • Followers

  • New followers (broken down by organic and paid)

  • Followers by country

  • Organic followers by country

  • Paid followers by country

Content metrics (Posts)

LinkedIn’s API only provides organic data. You will have access to evolutionary and ranking metrics.

  • Impressions

  • Average impressions

  • Interactions

  • Interactions by day of the week

  • Interactions by hour

  • Reactions

  • Comments

  • Shares

  • Clicks

  • Views

  • Daily watch time

  • ER by impressions (Interactions)

  • ER by impressions (Interactions + clicks)

  • ER by followers


📈 Facebook Ads

Facebook Ads API provides only paid data from ads. You will have access to evolutionary and ranking metrics.

Basic metrics (Account-level)

  • Reach

  • New ads published

  • Frequency

  • Spend

  • Saves

  • Impressions

  • Likes

  • Video views (at different % of playback)

  • Results

  • Landing page visits

  • Average watch time

  • Clicks

  • Cost (for different actions: CPC, CPM, CTR, etc.)

Content metrics (Ads/Campaigns)

Evolutionary metrics

  • Clicks

  • Interactions

  • Impressions

  • Average impressions

Ranking metrics

  • Reach

  • Cost (by different actions)

  • Clicks

  • Comments

  • Shares

  • Interactions

  • Impressions

  • Frequency

  • Landing page visits

  • Views

  • Spend

  • ER by impressions (interactions)

Breakdown by country, region, age and gender

  • Reach

  • Clicks

  • Spend

  • Impressions

Breakdown by advertising platform

  • Reach

  • Impressions

  • Frequency

  • Clicks

  • 2-second video views


📍Google My Business location

Basic metrics (Account-level)

  • Clicks to website link

  • Phone calls

  • Questions – History

  • New posts

  • Directions requests

  • Total actions (website clicks, phone calls, directions)

  • Total views (on Google Maps and Google Search)

  • Views on Google Maps

  • Views on Google Maps (Desktop)

  • Views on Google Maps (Mobile)

  • Views on Google Search

  • Views on Google Search (Desktop)

  • Views on Google Search (Mobile)

Reviews

  • New reviews

  • Average review rating

  • Rating per review

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