Welov allows you to connect your own profiles to analyse their performance through key metrics. These are divided into two main groups: basic account metrics and content metrics. Below is the breakdown by social network.
If you're interested in the available metrics for competitor profiles, please refer to this article.
Basic metrics (Account-level)
Followers
Likes
New posts (excluding reels, not available via API)
Posts by type
Reach
Impressions
Interactions
Reactions
Reactions by type
Page views
Video views (3s, 10s, 30s and averages)
People talking about this
Community activity rate
Content metrics (Posts)
All post metrics are broken down into organic, promoted (from promoted posts), and total (organic+promoted), except for interactions and their breakdown, due to limitations of Meta's API. You'll have access to evolutionary and ranking metrics, as well as averages.
Reach
Impressions
Views
Interactions (reactions, comments and shares)
Interactions by day of week
Interactions by hour
Interactions + views
Interactions + clicks + views
Reactions (and breakdown)
Comments
Shares
Link clicks
Consumption
ER by fans
ER by impressions
Basic metrics (Account-level)
Account reach and impressions
Clicks on bio, website, directions, call, send email (total and separately)
Followers and their evolution
Followers by countries, cities and gender
Profile visits
Total posts
New posts
Posts by type (post format)
Content metrics (Posts)
All post metrics are broken down into organic, promoted (from promoted posts), and total (organic+promoted) if you have Meta Ads installed in the project; otherwise, you'll only see organic data. You'll have access to evolutionary and ranking metrics, as well as averages of organic metrics.
Reach
Impressions
Views
Basic interactions (likes and comments)
Basic interactions by day of week (only organic data available)
Basic interactions by hour (only organic data available)
Total interactions (likes, comments, shares, saves – organic)
Basic interactions + views
Total interactions + views
Likes
Comments
Shares
Saves (only organic data available)
Followers gained (only organic data available)
Profile visits (only organic data available)
We suggest using organic metrics and basic posts interactions (likes and comments) to compare yourself with competitors.
Reels
Data on reach, interactions, and views can be broken down into organic, promoted (from promoted posts), and total (organic+promoted) if you have Meta Ads installed in the project; otherwise, you'll only see organic data.
New reels
Reach
Views
Basic interactions (likes and comments)
Total interactions (likes, comments, shares, saves – organic)
Basic interactions + views
Total interactions + views
Likes
Comments
Shares
Saves (only organic data available)
Instagram's API does not provide impression data for Reels, only views.
Stories
Data available via the Stories API is only organic. You'll have access to evolutionary and ranking metrics, as well as averages.
New stories
Reach
Impressions
Interactions (replies, shares, back taps)
Replies
Shares
Back taps
Forward taps
Drop-offs
Followers gained
Profile visits
ER by followers
Average ER by followers
ER by reach
ER by impressions
🎥 TikTok
Basic metrics (Account-level)
Likes
Followers
Following
New videos
Content metrics (Posts)
TikTok's API only offers total data (organic + promoted). You'll have access to evolutionary and ranking metrics.
Views
Likes
Comments
Shares
Interactions
Interactions by day of week
Interactions by hour
ER by followers
🐦 X (formerly Twitter)
Basic metrics (Account-level)
Followers, follower growth, following
Tweets published (excludes quotes)
Posts by type
Content metrics (Posts)
All metrics are broken down into organic, promoted, and total (organic + promoted). Twitter Ads data is not available. You'll have access to evolutionary and ranking metrics, as well as averages of total metrics.
Impressions
Basic interactions (likes and retweets)
Total interactions (likes, retweets, quotes, replies)
Likes
Retweets
Quotes (only total data)
Replies
Views (only total data)
Profile clicks
URL clicks
Interactions by day of week
Interactions by hour
📺 YouTube
Basic metrics (Account-level)
Subscribers, gained and lost
Channel visits
Total videos
New videos
Channel views
Average watch percentage
Average watch duration
Minutes watched
Average watch duration
Likes, dislikes, comments, and shares of the channel
Subscribers gained/lost by country
Views by country
Likes/dislikes
Comments by country
Shares
Minutes watched by country
Content metrics (Videos)
All metrics for YouTube's owned profiles offer total data (organic + promoted). You'll have access to evolutionary and ranking metrics, as well as averages of views and engagement metrics.
Views
Interactions
Interactions by day of week
Interactions by hour
Likes
Dislikes
Comments
Shares
ER by subscribers
Minutes watched
Basic metrics (Account-level)
New updates
Clicks
Reactions
Comments
Shares
Followers
New followers (broken down by organic and paid)
Followers by country
Organic followers by country
Paid followers by country
Content metrics (Posts)
LinkedIn’s API only provides organic data. You will have access to evolutionary and ranking metrics.
Impressions
Average impressions
Interactions
Interactions by day of the week
Interactions by hour
Reactions
Comments
Shares
Clicks
Views
Daily watch time
ER by impressions (Interactions)
ER by impressions (Interactions + clicks)
ER by followers
📈 Facebook Ads
Facebook Ads API provides only paid data from ads. You will have access to evolutionary and ranking metrics.
Basic metrics (Account-level)
Reach
New ads published
Frequency
Spend
Saves
Impressions
Likes
Video views (at different % of playback)
Results
Landing page visits
Average watch time
Clicks
Cost (for different actions: CPC, CPM, CTR, etc.)
Content metrics (Ads/Campaigns)
Evolutionary metrics
Clicks
Interactions
Impressions
Average impressions
Ranking metrics
Reach
Cost (by different actions)
Clicks
Comments
Shares
Interactions
Impressions
Frequency
Landing page visits
Views
Spend
ER by impressions (interactions)
Breakdown by country, region, age and gender
Reach
Clicks
Spend
Impressions
Breakdown by advertising platform
Reach
Impressions
Frequency
Clicks
2-second video views
📍Google My Business location
Basic metrics (Account-level)
Clicks to website link
Phone calls
Questions – History
New posts
Directions requests
Total actions (website clicks, phone calls, directions)
Total views (on Google Maps and Google Search)
Views on Google Maps
Views on Google Maps (Desktop)
Views on Google Maps (Mobile)
Views on Google Search
Views on Google Search (Desktop)
Views on Google Search (Mobile)
Reviews
New reviews
Average review rating
Rating per review