If you often ask yourself: Is this showing organic data? Does it include promoted posts? Is it both? Are my the results of my ads included?
Here's what data each social network offers:
| Total (org+paid) | Organic | Paid (posts) | Paid (ads) |
Facebook Fan Page * | ✅ | ✅ | ✅ | ❌ |
Facebook Competitors | ✅ | ❌ | ❌ | ❌ |
Instagram Business ** | ✅ | ✅ | ✅ | ❌ |
Instagram Competitors | ❌ | ✅ | ❌ | ❌ |
X | ✅ | ✅ | ✅ | ❌ |
X Competitors | ✅ | ❌ | ❌ | ❌ |
Youtube | ✅ | ❌ | ❌ | ❌ |
Youtube Competitors | ✅ | ❌ | ❌ | ❌ |
TikTok | ❌ | ✅ | ❌ | ❌ |
❌ | ✅ | ❌ | ❌ | |
Google My Business | ✅ | ❌ | ❌ | ❌ |
Meta Ads | ❌ | ❌ | ❌ | ✅ |
(*) Due to API limitations, the interactions of Facebook's own profiles (Interactions, Reactions, Comments, Shares and Clicks) cannot be broken down into organic and promoted. We only provide the total data.
(**) The Instagram API only offers organic data. If you connect your Instagram Business profile and Meta Ads account, we'll feed all the paid data so you have organic, promoted, and total data in your Instagram metrics.
If you have any questions, please contact us through the tool's chat or at [email protected].