Use Welov's two key features to analyse content on specific topics: Content Analytics and Social Listening. Here's a comparison to help you choose the best option for your objectives:
Quick comparison
Criteria | Social Listening | Content Analytics |
Social networks | Facebook, Instagram, YouTube, TikTok, LinkedIn | |
Search terms | One hashtag per search | Words, hashtags, and/or URL fragments |
Data History Available | Last 24 hours | Based on data storage contracted. |
Editing | Limited (time range and mentions) | Full editing capabilities |
Data Consumption | Mentions | No additional consumption |
What each feature is meant for? 🤔
Content Analytics and Social Listening can both be helpful for analysing specific content. But they're actually meant for different things.
Content Analytics:
Detect relevant topics published on a brand's and/or sector's social networks.
Measure the impact of campaigns and/or product launches.
Analyze the performance of collaborations (Branded Content).
Compare the success of content strategies.
Social Listening:
Discover how many times a hashtag has been used in posts and the number of interactions obtained.
Analyze posts using the hashtag to:
Gauge general user opinion on Instagram about a hashtag.
Identify how users discuss a specific topic.
Improve and protect your brand's online reputation.
Find influencers relevant to your sector.
Which social networks does each feature work with? 🛠️
Content Analytics can access and filter posts exclusively from profiles previously connected to Welov.
Your own profiles: Facebook, Instagram Business, YouTube, LinkedIn, TikTok, and X/Twitter.
Competitor profiles: Facebook, Instagram, YouTube, TikTok, and X/Twitter.
Social Listening: Searches for posts containing a specific hashtag across the entire Instagram network, from any user/profile.
What search terms can you use? 🔤
Content Analytics: Allows searching by words, hashtags, and/or URL fragments, enabling multiple terms to refine results.
Social Listening: Supports only one hashtag per search.
Retrievable data history 📈
Content Analytics can recover older posts as long as they fall within the contracted storage limit. For example, if your account stores data from the last 6 months, only posts from that period will be included.
Social Listening: Due to API limitations, Social Listening can only recover data from the last 24 hours since the creation of the search.
Can I edit a filter and/or a search after creating them? ✏️
Content Analytics: Filters are fully editable at any time with no restrictions on the number of modifications.
Social Listening: Editing is limited to the time range and number of mentions; other parameters cannot be modified once the search is created.
Consumption ♻️
Content Analytics:: It does not generate specific consumption. You can create as many filters as you want without restrictions.
Social Listening: Each time the hashtag is used in a post, it is recorded as a consumed mention. When configuring a search, you must set a limit of mentions.
💡The maximum number of mentions available in your account depends on your contracted plan. You can check it whenever you want by going to Consumption > Social Listening or clicking here.