If you've already explored Insights AI, you might wonder how it provides such detailed analysis. Here's a breakdown to help you understand the power behind this tool.
What data does Insights AI use to generate a response?
Insights AI draws from a rich variety of data from your content view posts, whether it's the top 20 or top 50, as well as the total activity of your posts within the selected time frame.
By selecting a prompt, the tool transforms the view into a .csv file, combining both individual post data and totals, and sends it to ChatGPT. This way, Insights AI analyzes not only the individual reach of each post but also how they compare to each other and the overall performance over the selected time frame.
Individual post data 🖼️
Ranking position
Profile name
Social network
Competitor (Yes/No)
Post URL
Image link
Post text/copy
Format (Image/Gallery/Video/Link)
Type (Reel/Story/Video)
Publication date
Day of the week
Time (UTC)
Interactions
Impressions
Plays
ER by audience
ER by impressions
Spend
You can export and review the .csv from a view via the three dots > "Export as csv".
Total data 🔄️
This includes accumulated data from all posts made within the selected time frame in the content view, regardless of the posts displayed in it:
Total posts
Total interactions
Total video views
Total spend
Average posts per week