📌 In Welov, you can connect Facebook Ads accounts as well as specific campaigns. ç
Requirements to link your Facebook Ads account or campaign
Whether you want to connect a Facebook Ads account or a specific campaign, you must be an administrator of that Ads account (and of the one in which the specific campaigns have been created).
The account won't show up in the Integrations dropdown. What should I do?
If you are an administrator and cannot connect the account/campaign, check that the advertising account is associated with a Fan Page of which you are an administrator.
If you are not an administrator, you will need to ask an account administrator to connect the account to Welov or assign you an administrator role: go to the Ad Manager Settings section > Under Ad Account Roles, select Add People > Enter the email of the user you want to add > Use the drop-down menu to select their role > Confirm.
Data history for Facebook Ads accounts
Once a Facebook Ads account or campaign is connected, you will see data passed according to the storage contracted in your plan, up to a maximum of two years.
The following data will only be available from the day of connection to Welov:
Facebook Ads Account: Engagement rate of the updates.
Facebook Ads Campaign: Clicks (all).
Facebook Ads does not return total data for period ranges longer than 90 days for the following metrics:
Cost per interaction with the post
Cost for all actions
Cost per click on single link
CPM
CPP (Cost per thousand people reached)
CTR
Outbound CTR
Reach
CTR (Unique)
Unique Impressions
Unique social clicks
Available metrics for Facebook Ads accounts
The Facebook Ads API only provides paid ad data. Development and ranking metrics are available.
Account metrics
Reach
New ads published
Frequency
Spent
Saved
Impressions
Likes
Reproductions (in different % of repr time)
Results
Visits to the landing page
Average replay time
Clicks
Cost (for different actions: CPC, CPM, CTR, etc.)
Ads/campaigns metrics
Evolutionary metrics: Clicks, interactions, impressions and average impressions.
Ranking:
Reach
Cost (for different actions)
Clics
Comments
Shared
Interactions
Impressions
Frequency
Visits to landing page
Reproductions
Spent
ER per impressions (inter)
Dimensions by country, region, age and gender:
Reach
Impressions
Clics
Spent
Dimensions per advertising platform:
Reach
Impressions
Frecuency
Clics
2-second plays