📌 In Welov, you can link your Instagram business or creator accounts (with credentials) as well as competitor profiles (without credentials).
You can only link an Instagram account to Welov if it is a business or creator account. Personal accounts cannot be linked to third-party tools due to limitations of the Instagram API (where we extract the data from).
Requirements to link your Instagram business account
To link an Instagram account, it must be a business or creator account linked to a Fan Page you administer. This is because Instagram permissions are managed through Facebook. However, you don't have to post on Facebook if it's not part of your strategy.
To check if an Instagram account is linked to a Fan Page, log in with your personal user. Go to the Fan Page in question. Check that the link to Instagram exists in Settings > Linked Accounts. If not, link or create a new page and link it.
The Instagram account won't show up in the Integrations dropdown. What should I do?
Ensure that Welov has sufficient permissions to access Instagram profile stats: log in to Facebook Business Integrations > Click on “View and Edit” > Enable all permissions > Save > Reconnect the Instagram profile in Welov and grant access.
If you meet all the above requirements and still can't connect your own Instagram account to Welov, try these options:
You can try linking the Instagram Business account with another user who has Facebook access as an administrator. You can even create a new user and do the above checks to connect it from that profile.
Unlinking the current Fan page and then link Instagram to a different one.
Facebook offers an alternative solution: convert the Instagram account to personal, then back to Business (and linking the accounts as discussed above). We strongly advise against this option, as it carries the risk of losing valuable statistical information during the transfer process.
If you've checked everything and still can't connect, it's likely a Facebook bug. It's been active for some time, preventing you from connecting to some Instagram Business accounts. Facebook still hasn't provided a solution. See this page for more information.
Data history for Instagram accounts
Once you've connected your account, you'll see data based on your Welov plan, up to two years' worth.
Followers, ER by followers and stories data will only be visible from the day of connection to Welov onwards.
Data available for your Instagram account (with credentials)
Please note that the Instagram API only offers organic data. However, if you connect to Welov the Meta Ads account from which you promote posts on that Instagram profile, you will receive organic, promoted, and total data.
🚦The Instagram API only returns organic data for stories.
Available metrics for Instagram Business accounts (with credentials)
Instagram metrics at account level include organic + paid data. In the Posts and Reels sections there is an overview of organic data, but it is possible to see the details of promoted posts by connecting the Facebook Ads account.
Account metrics
Reach and Impressions
Clicks on bio, website, how to reach, call, email (total and separately)
Followers and their evolution
Followers by country, city and gender
Visits to profile
Total posts
New posts
Posts by type (post format)
Publications in the period
Reach
Impressions
Views
Basic interactions (likes and comments)
Basic interactions per day of the week (only organic data available)
Basic interactions per hour (only organic data available)
Total interactions (likes, comments and organic saves)
Basic interactions + views
Total interactions + views
Likes
Comments
Saves (only organic data available)
📌To compare yourself to your competitors, we recommend using organic metrics and basic interactions (likes and comments on posts).
Reels
New reels
Reach
Reproductions
Basic interactions (likes and comments)
Total interactions (likes, comments, shares and organic saves)
Basic interactions + views
Total interactions + views
Likes
Comments
Shared
Saved (only organic data available)
🚦Please note that the Instagram API does not return data on impressions for Reels, but rather on views.
Stories
Only organic data is available for stories. You will have evolution, ranking, and average metrics.
New stories
Reach
Impressions
Interactions
Replays
Total taps to return
Total taps to move forward
Exits
ER per follower
Average ER per follower
ER per reachER per impression