Establish specific goals for your social profiles and monitor their evolution to optimise your digital strategy.
✅ How to create goals step by step
Within a project, click the «+» button in the top right corner and select «Goals».
Assign a title and description to your strategy. Define the start and end dates; the end date indicates when you aim to achieve the goal.
Configure your objectives:
In the «Applications» column, select the relevant data source or profile.
In the «KPI» column, choose the metric you wish to measure.
In the «Objectives» column, enter the value you aim to reach by the end of the strategy. Welov will suggest a target value based on the trend over the past 30 days (visible if the start date is earlier than the current date).
Examples:
To publish 200 posts on Facebook in a year:
Application: Fan Page
KPI: «New post published»
Objective: 200
To reach 25,500 followers on your Fan Page:
KPI: «Likes - History»
Objective: 25500
Click on «Save and create dashboard».
💡 Useful tips
Strategies by network or metric: Create separate strategies for each social network or for each metric you wish to monitor.
Avoid common mistakes
Do not use periods or commas to separate thousands. Write 5874 instead of 5.874.
Do not include symbols like € or %. Write 200 instead of 200€.
For decimals, use a period. Write 1.23 instead of 1,23.
Dashboards and reports: Add your objectives to a dashboard for constant visibility or create recurring reports to receive periodic updates via email.
Real-time analysis: Once the strategy is set up, interpret and analyse the results to make informed decisions.