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Set goals and monitor their progress

Define clear targets and track their real-time progress with Welov

Maite avatar
Written by Maite
Updated over a month ago

Establish specific goals for your social profiles and monitor their evolution to optimise your digital strategy.

✅ How to create goals step by step

  1. Within a project, click the «+» button in the top right corner and select «Goals».

  2. Assign a title and description to your strategy. Define the start and end dates; the end date indicates when you aim to achieve the goal.

  3. Configure your objectives:

    • In the «Applications» column, select the relevant data source or profile.

    • In the «KPI» column, choose the metric you wish to measure.

    • In the «Objectives» column, enter the value you aim to reach by the end of the strategy. Welov will suggest a target value based on the trend over the past 30 days (visible if the start date is earlier than the current date).

    Examples:

    • To publish 200 posts on Facebook in a year:

      • Application: Fan Page

      • KPI: «New post published»

      • Objective: 200

    • To reach 25,500 followers on your Fan Page:

      • KPI: «Likes - History»

      • Objective: 25500

  4. Click on «Save and create dashboard».

💡 Useful tips

  • Strategies by network or metric: Create separate strategies for each social network or for each metric you wish to monitor.

  • Avoid common mistakes

    • Do not use periods or commas to separate thousands. Write 5874 instead of 5.874.

    • Do not include symbols like € or %. Write 200 instead of 200€.

    • For decimals, use a period. Write 1.23 instead of 1,23.

  • Dashboards and reports: Add your objectives to a dashboard for constant visibility or create recurring reports to receive periodic updates via email.

  • Real-time analysis: Once the strategy is set up, interpret and analyse the results to make informed decisions.

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