Giveaway posts often generate high engagement but may not reflect genuine interest in your brand or product. Excluding them allows for more precise data and informed decision-making.
✅ How to exclude giveaway posts step by step
Enter the project you want to work in and create a Content filter.
In the "None of the words, URLs, or hashtags" field, enter the following terms:
giveaway, giveaways, contest, contests, winner, winners, win, prize, prizes, gift, gifts, rewarded, reward, raffle, we’re giving away, enter to win, competition
Enable "Search for Whole Words" to ensures the filter identifies exact terms rather than word fragments.
Continue configuring the filter as needed and click "Save".
🧠 Final step: apply the filter in your analyses
Once the filter is created:
Content Views: Apply the filter to view only posts not related to giveaways.
Dashboards: Integrate the filter into your panels to obtain more precise metrics.
Reports: Generate reports that exclude giveaway posts, providing a clearer picture of your content's performance.
💡 Useful tips
Regular review: Update the list of excluded terms regularly to adapt to new trends or giveaway-related terminology.
Comparative analysis: Consider creating an inverse filter that includes only giveaway posts to analyze their impact separately.
Customization: Adjust the filter terms according to the language and specifics of your audience or sector.