In this article, you’ll learn how long post metrics remain active and update in Welov, depending on the social network.
These timeframes are defined by each platform’s API limitations. Once the update period ends, new interactions or changes will no longer be reflected in your reports—so knowing these limits is key to interpreting your data accurately.
⏳ Post metric update periods by social network
Own and competitor profiles: 30 days
TikTok
Own profiles: 30 days or the last 20 videos published
Competitor profiles: the last 50 videos
Own and competitor profiles: 7 days
Additionally, the 25 posts with the most likes each month are updated for 4 months
X (formerly Twitter)
Own profiles: 5 days or the most recent 100 tweets
Competitor profiles: 30 days
YouTube
Own profiles: Continuous updates, with no time limit
Competitor profiles: videos published in the last 6 months
Own profiles: 30 days
Facebook Ads
Account and campaigns: 5 days
In addition, active ads will continue to update regardless of their publication date